Arkansas HVACR NewsMagazine January 2021

HVACR NewsMagazine January 2021

Business & Marketing Tips

Quality- Business claim, cost, or tool for profitability?

items will help us remember that “Quality Exceeds Code”. When we practice what is outlined below you will suddenly find struggles with code authority and third- party testing are absent. If this process is incorporated early in your business, operations can go smoothly and cost less. Because quality can be defined and measured, there must be an outline and process for your employees to follow. A. Take the time to familiarize the team with the equipment you sell; Get to know the equipment you sell. Sometimes selling a specific brand may offer you better pricing and delivery service with the opportunity to understand the products top to bottom. Every equipment line has their own small differences and equipment from brand to brand does not deliver the same refrigeration capacities in general. Some engineering focuses on sensible heat and others on latent removal. From thermostat set up to fan speed manipulation and selectable gas valve operation, all steps are important. Consistency with set up means quicker installation with fewer set up errors. For winter applications high SEER heat pumps deserve a second look to ensure the heating capacity required is present. With advances in heat pumps over the past two decades, the appliance has given all electric homes a step up to reliable, efficient comfort. B. Understand the fundamentals of a good install; Correct heat load calculation, correct air flow, proper filtering, appropriate

Tom Turner, Air Evangelist Never will you witness a business owner opening a new business with the goal of delivering mediocre products and services. Everyone in business claims quality in their advertising and outreach by whatever means possible. If you survey employees and managers, asking them to define quality, you will hear; Deliver what you promise. Treat customers well. Be on time. While these are part of the scheme for quality, I suggest common answers reflect good business ethics. Few businesses take the steps necessary to truly grasp the concept of quality and incorporate it into a business plan. Others in the contracting community may view quality as a checklist or hurdle that must be addressed so the job is acceptable to the homeowner, third party testing, or perhaps jurisdictional code personnel. peculiar and essential character - an inherent feature - degree of excellence - superiority in kind – a distinguishing attribute - an acquired skill Let’s take a few moments to define quality in the HVAC market and make certain our definition of quality is action instead of a tag line on a business card. The next few Webster’s define s quality as;