Arkansas HVACR NewsMagazine January 2026

News Magazine January 2026

There are so many sources of training, both in person and online. Not that many years ago, you had to travel across the country and pay a big fee. Today, your distributor offers affordable equipment specific training that also helps you get your required Continuing Education. Why is this important? Almost every time I visit a distributor’s tech rep, they are on the phone trying to help a dealer who does not have the information that is necessary to diagnose the problem.

to go to HVACR mechanical school to learn that. Training will save you money in time and callbacks. It is a no-brainer. As you can see, this article was focused on Refocusing. Gotta look at things — the way they are and the way you want them to be. Then you have to dedicate yourself and your people to claiming and being the brand you want to be. You can do it, but it will require some of your time over the holiday. Make a decision to Refocus and Rebrand-to improve what you are already doing or to do something different. The ball is in your court.

…they are on the phone trying to help a dealer who does not have the information that is necessary to diagnose the problem

The tech rep can only go through a list of possibilities depending on what the dealer finds out when they actually gather the symptoms. You wouldn’t call a doctor and say, “I have been tired and don’t want to get out of bed.” “ Been sweating at night and just feel really bad.” The doctor may ask, “What is your temperature?” If you say, “Really hot. I don’t have a thermometer, so I don’t really know but it is bad ?” Will he say, “Take two aspirin and call me in the morning?” Well , who knows. Maybe you need to go in for tests. Maybe you have a serious problem. Maybe, maybe, maybe. The doctor cannot properly diagnose and prescribe because he doesn’t have enough information. What information does he need? How does he know what information he needs to make the diagnosis? Well, he went to medical school to learn that and we need

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