Arkansas HVACR NewsMagazine May 2020

Business

just like they automatically put on the booties. Your people have to believe in it to the point of being proud of your company’s policies. It must be second nature. You can modify the provided flyer found on page 31. That will make it easy for you to insert your company’s name. If you don’t like t his one, make up your own. Either way, do something that will obviously separate you from your competitors.

Lead In Your Community… Win Loyal Customers The Corona Virus / COVID 19 has brought challenges but with it are also opportunities. Who is the HVACR professional in your community? If it is your company, you have to claim it, proclaim it, and implement it. One very obvious way to stand apart is to implement safety guidelines. You probably already have branded trucks and techs in uniform wearing booties, so what is the next step to establishing professionalism? • Claim It! Adopt a disease protection policy. You can link to “Running Service Amid COVID 19” which will give you 15 possible policies. • Proclaim It! You couldn’t have done this last year. It would have looked silly. Now you can make a loud statement that everyone will notice and respect — if you handle it right. On the next page is a sample mail or email flyer that informs your customer of your policy. It gives you a marketing opportunity which will separate your company. You can add to or take away policies that you do not use. Whatever you decide, your company will be proclaiming “We are different! We care about you! We are the professionals!” • Implement It! Whatever you claim and proclaim, you have to do. Not just occasionally but every time. Your techs have to go through the hassle of wearing the mask, gloves, or whatever

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