Arkansas HVACR NewsMagazine November 2025

HVACR NewsMagazine November 2025

Business & Marketing Tips

And, on the flip side, who always wants a cheaper price or to negotiate a price break? Who are the customers that are never profitable for you? Model both. Then market to the customer types with the highest net profits per hour. You will increase your profitability.

Profitability Year How to Become Profitable and Build Your Future Lunch & Learn December and January

Ruth King Profit & Wealth Guru 770-729-0258 rking@ontheribbon.com

The Arkansas HVACR Association welcomes Ruth King as a regular contributor to the NewsMagazine. We appreciate her willingness to help Arkansas contractors learn the business side of their company. Along with technical issues, a company must master the art of running the business for the benefit of the owner, employes, and their customers. Welcome Ruth

As You Can See We ’re pulling out the stops to help our industry become technically proficient and financially profitable. Ruth King is making much of her information available, some for free and some at a very reasonable cost. We begin the financial kick-off with a Lunch & Learn session in December 2025 with a follow up in January 2026. Do you know how to read or understand your Profit and Loss Statement or your Balance Sheet. If so, that is only the beginning but many of us still need to learn the language of making money. Later in January 2026, Ruth will be a guest on a zoom, not a Lunch & Learn, but a full Zoom dedicated to showing you how to use her “Financially Fit” business graphs to show “how are you really doing?” It will use your real data. The ups and downs will be apparent and give you something to work toward. After that, you can take some of her classes which are very affordable by profit guru standards. Before then, the following pages include 4 of her books that are must reading. Buy them and immerse yourself in this journey toward working for a future rather than just struggling to pay bills and make payroll.