Arkansas HVACR NewsMagazine September 2023

News Magazine September 2023

sleeve. All can have a lid. The best shops have printed cups and stress that they are environmentally friendly. Perhaps and perhaps that is important to you. Point is, coffee shops understand that their business in not only based on the delicious array of coffee and additives ( the accoutrement- in French prounced ackoo-truh-mahn) but also on the perception of value. I can buy a cup of coffee that I enjoy at a convenience store for about $1.69 which irritates me big time because I remember 10 cent coffee at the local restaurant. You could get cream and sugar as well. Wow! That was a coffee experience. So what has this got to do with the HVACR industry? It is perception. Ya’ got to tell folks that dealing with your firm is a wise and socially acceptable thing to do. Present your image as THE PROFESSIONAL and only logical place to purchase and service their HVAC system. Back it up with excellent service so they would not even consider going anywhere else. Consider the following practices that make a difference: 1. Have newer or at least well-kept vehicles. People shouldn’t be

Bought a $5.00 cup of coffee lately. Lots of folks have. I guess the best known coffee house would be Starbucks. They opened in 1971 in the now famous Pike Place Market, Seattle, Washington. Same place as the well-known and celebrated Pike Place Fish Market. Both are amazing. Back to coffee. As of 2022 there were over 35,711 stores in 84 countries. There are 55 reported to be in Arkansas; so, in a state that has the 3 rd lowest per capita income at $45,314, we’re still buying frou-frou coffee. Let me apologize to those of you who frequent Starbucks and the growing list of coffee establishments. You do it because you really like their coffee; but, is it worth $5 or almost $5. I am convinced that it is a matter of perception. Yes, you like it but you also like that your coffee comes from a coffeehouse. Golly, I just offended some folks and I can ’t afford to lose any friends. SO LET MOVE INTO THE REASON FOR THIS ARTICLE. If we look at this picture of coffee cups, we see that they are similar but also different. In the world of coffee, they may be Styrofoam, paper, or paper with a