Arkansas HVACR NewsMagazine May 2020

S tate, National, Chapter News State national Chapter News

you don’t take it seriously, your competitor will Third, Opportunity! This is the greatest opportunity that you have had in the life of your business to present your company as being the visible professional. Wearing a mask and practicing health and safety measures is visible. It’s like wearing a sign that says, we care about you, we are the professionals, you are safe with us. If you dismiss this opportunity because you don’t want to take it seriously, you will miss out on 1. Send an email or letter to all your customers. Explain what you are doing to protect them and your techs. 2. Place an ad in the local paper and on the radio. Again explain what you are dong to protect them and your techs. Make it human. Sign your name and use your voice. 3. Offer an article to the local paper explaining what your company and the industry is doing to protect customers. Emphasize that heating and air conditioning is an essential business — that health and safety has been, is presently, and will continue to be a foundational principle of your business. 4. Have the tech give your customer a flyer that explains what they are doing to protect their health and safety. A sample flyer follows this page. You can access it as a Word document on the Association webpage. Download the document, add your logo, insert your company where indicated, and add your contact information at the bottom. Let this be like breathing. Something that you do automatically. leapfrogging your competitors. To make this work for you —

Transitioning

to Normalcy The President has given the country a three step plan to transition from quarantine to a normal life. It is in the hands of the governor’s to implement and they have the option to modify based on their state’s situation. We need to understand that there is no immediate return to normal. We all wish there were but we need to protect our techs and our customers for months to come — maybe even into the fall. Even if we think it is ridiculous, even if we are sick and tired of the incessant TV and webinars that seek to tell us what to do —we can’t just wake up tomorrow and revert to life as we lived before January 2020. There are three reasons to continue using protective measures; i.e., taking temperatures, masks, booties, gloves, separation, and special procedures. First, Real! We need to protect our techs and customers. We know that not everyone that gets the Coronavirus has symptoms but may still be contagious. So an ounce of prevention can be worth a pound of cure. Even if it seems ridiculous, we need to err on the side of caution. Second, Psychological! Some, perhaps many of our customers, may remain fearful about your techs being in their home. We need to lead with caution for their psychological benefit. If they think there could be a problem, it is real to them and that is what counts. If we treat their fear casually, we disrespect them and perhaps don’t deserve their business. Remember, if