Arkansas HVACR NewsMagazine May 2025 Issue

ARHVACR NewsMagazine May2025

S tate, National, Chapter News State national Chapter News

Response: “That makes sense. But if you plan to sell in the next few years, a high efficiency system is a big selling point. Today’s buyers are energy -conscious, and upgraded systems add value.” Objection: “Is it really that much better than a standard furnace?” Response: “The technology is a step up. High-efficiency units adjust output based on demand, reduce noise, improve comfort, and reduce wear and tear. It's not just about efficiency — it’s a better experience all around.” Bonus Tip: Always Offer Both Options — But Lead With the Best Present both standard and high efficiency options side by side, but always lead with the premium solution. Say something like: “Most of our customers go with the high efficiency model because of the energy savings and rebates — but here’s a breakdown of both so you can see what fits best for your home.” This approach builds trust, shows that you’re not just upselling for the sake of profit, and empowers the customer to make an informed decision. Final Thoughts Upselling to high-efficiency furnaces isn’t about being pushy — it’s about educating and adding value. When done right, you’re helping customers make a smart investment in home comfort, energy savings, and long-term peace of mind.

Equip your team with the right tools, language, and confidence to guide these conversations — and you’ll see higher close rates, better customer satisfaction, and more refe rrals.

A bucket and a pole What more could you want on a beautiful April day?