Arkansas HVACR NewsMagazine September 2018

or maintenance. As to signal range, if the cell phone works you know where the tech is. You can adjust dispatching based on tech location with proximity to the customer. Remember that GPS is free if you also use HouseCall Pro for dispatching. 5. Background Checks. While the HVACR industry can be a great place for a second chance, customers want to know that their property and family are safe. Who you send alone into their home is critical to the reputation of your company. For that reason, a PREMIER Dealer only sends techs to a customer’s home if the tech has passed a background check. The PREMIER dealer may give second chances to installation crew personnel but the tech, who goes into a home alone, must meet a higher standard. This standard gives the PREMIER dealer a fabulous marketing tool, especially to single moms and to those customers who have children home alone. 6. Photo ID. In the same vein of safety and peace of mind, PREMIER dealers provide photo IDs to their service techs. Using dispatch software that sends a picture of the tech coupled with a photo ID worn by the tech, gives the customer peace of mind that the person who knocks on the door is actually your service tech. It says that you, unlike others, care about the customer and their family—that you put them first. Your company is more than a “chuck on a truck”. Your company is a professional organization that can be

trusted. Through InstantCard, the Association can provide you with personalized photo ID’s for about $10.00 each. 7. The most successful companies have adopted flat rate pricing. It allows the company to charge a fair rate and provides the customer with a firm price. You take surprises out of the mixture of diagnosis and repair quotes. This give the customer peace of mind. Collier Flat Rate Pricing offers Association members a one- time competitive fee for set up. You can use it with all your techs and it merges with HouseCall Pro and Intuit QuickBooks. 8. Credit Card Processing is an important part of every business these days. While it can attract business and increase the value of a sale, it is a significant cost to the bottom line. Intuit Credit Card Processing is the best price and simplest of all processors that we have evaluated. Intuit furnishes a swiper to each tech which lowers the card processing cost. 9. Branding is super important to every business. A dealer can position their business to be whatever they want; however, you can’t be all things to all people. If you promote the best service, you must provide after hours and week-ends. If you want to be the cheapest, you can’t provide the best service because service is expensive. The Association can provide branding consulting that can help you find direction and focus on your mission and your goal. This service